ALYSSA
FECHNER
Marketing expert. Messaging master. Creative leader.
I’m an academically trained and professionally tempered writer and creative professional, passionate about using language to create change.
Who I am:
Results and data driven, I am experienced in crafting copy that converts, and dedicated to the idea that words matter – that every word matters. Every great idea needs a strong story and quality copy to flourish, and I am here to make that happen. I thrive in a high-functioning and fast-paced team environment where standards are high but individual drive to exceed those standards is even higher. I'm a lifelong learner. I'm dedicated to the craft and to the results. I firmly believe that writing copy that yields results is the craft.
Great to meet you.
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A strong brand is what builds loyalty and legacy. It’s your personality and your values. And without the right messaging and the right strategy, you risk misrepresenting the most important, foundational statements about who you are – or you risk being unknown.
In my career, I’ve built brands new from scratch, directed bold rebrands, strengthened and codified existing brands, and navigated delicate situations with grace.
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Forged in the crucible of funnel-hacking and studied under not one, but two infomercial kings, direct response is a skill I was reluctant to learn and am now proud to claim.
This style of marketing is an unsubtle cudgel when it’s done wrong. When done right, direct response is an elegant and effective way to communicate and convert. I try to do it right.
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From email, to podcast, to your brand, the story you tell matters. I’ve honed my storytelling chops producing podcasts for Tony Robbins, creating newsletters that people care about for Marley’s Mutts Dogs Rescue, and launching new products at Intuit.
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After I lost the vote to become my volleyball team’s captain in 10th grade, my coach pulled me aside and told me that leadership isn’t about your title, and that I had the qualities of a great leader inherent within me. I’ve been strengthening those qualities ever since. I built and lead a team of writers who continually outperformed expectations, mentored junior marketing team members, and continually sought constructive feedback and asked probing questions to become a stronger leader every day.
My personal leadership philosophy is that leadership is about who you are, not what you do. Being a great leader means showing up every day with integrity, honesty and an authentic drive to be better than the day before. And no one needs a title to do that.
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I don’t just write for people that pay me! Sometimes, I do it for myself. My favorite thing to write is a personal essay, with lots of rhythmic sentence structure that hints at poetry, but just barely. In personal writing, I’m a big fan of parallelism and I get real loosey goosey with punctuation. Grammar, who?
What I do:
What it’s like to work with me:
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Alyssa just gets it. She’s great at writing engaging copy that drives an audience to action, but her depth of understanding of the marketing journey as a whole is what makes her a unique talent.
Charlie Broaddus
CMO MasterMind.com -
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Alyssa empowers and inspires those who work with her, drawing out the very best of them, catapulting their strengths and making them shine!
Taylor Toro
Direct report -
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Alyssa is an exceptional leader who has made a lasting impact on me. I've witnessed firsthand her kindness, inclusivity, and unwavering dedication to her team. Under her guidance, I've grown as a leader and become a better version of myself.
Brenley Carmine
Teammate -
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Alyssa is a true visionary who possesses the rare ability to lead with equal amounts of grace and strength. She encouraged me to think beyond my perceived limits and made me a stronger and more conscientious writer.
Melissa Chichester,
Direct Report -
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Working with Alyssa was effortless and a joy. Her dynamic approach was a breath of fresh air. She spurred creative brainstorming and idea testing, demonstrating a deep understanding of our business and unique value proposition.
Andrés Sette Arruza
Owner, Integrative Recruiting -
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Alyssa is easily the best contractor we have ever worked with at Marley’s Mutts! She is creative, easy to work with, diligent and on task. She’s not only a contractor but a friend. We look forward to working with her for years to come!
Zach Skow
Founder, Marley’s Mutts Dog Rescue
